02199cam a22003375a 4500 016520302 OSt 20161102150258.0 130930t2012 nyua frb 001 0 eng d 0071768297 9780071768290 StDuBDS eng StDuBDS EG-ScBUE 22 658.872 SPO Sponder, Marshall. 39085 Social media analytics : effective tools for building, interpreting, and using metrics / Marshall Sponder ; foreword by Avinash Kaushik. New York : The Mcgraw-Hill Companies, c.2012. xiv, 316 p. : ill. ; 23 cm. Index : p. 307-316. Bibliography : p. 297-305. The conundrum of social media: where's the ROI? -- Targeting your customers: using data to find your customer -- Tracking international: multicultural social media -- Online social intelligence: extracting signal from noise -- Friends, fans, and followers: determining their worth -- Influence: finding it and measuring it -- Scorecarding: collecting and understanding social media data -- Advanced social analytics: implementation and monitoring scorecards -- Going beyond monitoring: content creation and content tracking -- Monitoring tools and technologies: the limits of what we can collect -- Convergence: mashing up data from disparate sources -- Where we're going: the future of social media analytics. Practically overnight, social media has become a critical tool for every marketing objective from outreach and customer relations to branding and crisis management. For the most part, however, the data collected through social media is just that: data. It usually seems to hold little or no meaning on which to base business decisions. But the meaning is there if you're applying the right systems and know how to use Wessam Internet marketing. BUEsh 38532 Marketing research. BUEsh 20890 Social media. BUEsh 32891 BUEsh BUSADM August2015 BUSADM January2016 BUSADM November2016 ddc 22 658.872 SPO 23008 22980 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2016-11-02 Purchase 230.00 3640 2 6 658.872 SPO 000034499 2025-07-15 00:00:00 2022-01-12 287.50 BB