TY  - BOOK
AU  -  McDaniel,Carl
AU  - Gtes,Roger
TI  - Marketing research essentials
SN  - 9781118808849
U1  - 658.83 22
PY  - 2015///
CY  - Hoboken
PB  - John Wiley & Sons
KW  - Marketing research
KW  - BUEsh
KW  - BUSADM
KW  - October2016
N1  - Includes bibliographical references and index
ER  -