00898cam a22002655a 4500 18654822 20161017153008.0 150611s2016 enk frb 001 0 eng d 9781138804692 DLC eng DLC DLC EG-ScBUE 658.827 22 HED Heding, Tilde. Brand management : research, theory and practice / Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. 2nd ed. Oxon ; New York : Routledge / Taylor & Francis Group, 2016. xiv, 307 p. : ill. ; 24 cm. Includes bibliographical references and indexes. Brand name products Management. BUEsh Branding (Marketing) BUEsh 10059 BUEsh BUSADM October2016 Knudtzen, Charlotte F. Bjerre, Mogens, 1959- ddc 22664 22636 0 0 ddc 0 0 Academic MAIN MAIN 1ST 2016-10-17 Purchase 390.00 9129 0 658.827 HED 000034178 2025-07-15 00:00:00 487.50 BB