02026cam a2200313 i 45000010009000000050017000090080041000260100017000670200015000840200018000990400029001170420008001460430021001540820026001751000034002012450083002352600109003183000033004275000024004605040041004845050580005255200299011056500046014046500041014506530026014919420030015179990017015479520148015641851982420160926142411.0150309s2015    enka   frb    001 0 eng d  a  2015005302  z1472460308  z9781472460301  aDLCbengcDLCdEG-ScBUE   apcc  af------aa------04222a658.80088297bALS1 aAlserhan, Baker Ahmad.94124314aThe principles of Islamic marketing /cBaker Ahmad Alserhan, Qatar University.  aSurrey, England :bGower Publishing Limited ;aBurlington, Vermont :bGower Publishing Company,cc.2015.  axii, 246 p. :bill. ;c25 cm  aIndex : p. 233-246.  aIncludes bibliographical references.  aPt.1, Understanding islamic marketing: Maqasid al shariah and the Islamic economy : an introduction -- Islamic business ideals -- The Islamic market (souq) -- Pt.2, The Islamic marketing mix:
The Islamic product (tayyibat) -- Islamic pricing practices --
Islamic promotions and promoting to Muslims -- Islamic logistics (halal logistics) -- Pt.3, Issues in Islamic marketing:
Muslim consumer behaviour -- Islamic branding : concepts and background -- Islamic branding 2: brands as good deeds --
Islamic hospitality -- Islamic marketing and branding : a strategic perspective.  aCovering the aspects and values of Islamic business thought, this title provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It identifies the features of the Islamic structure of International Marketing practices and ethics. 7aMarketszIslamic countries.2BUEsh941244 7aIslamic countries 941245xCommerce.  bBUSADMcSeptember2016  2ddce22k658.80088297 ALS  c22412d22384  00102ddc40708BaccahaMAINbMAINc1STd2016-09-26ePurchaseg880.00l2m12o658.80088297 ALSp000033503r2025-07-15 00:00:00s2018-09-10yBB