01870cam a2200301 i 4500 18519824 20160926142411.0 150309s2015 enka frb 001 0 eng d 2015005302 1472460308 9781472460301 DLC eng DLC EG-ScBUE pcc f------ a------ 22 658.80088297 ALS Alserhan, Baker Ahmad. 41243 The principles of Islamic marketing / Baker Ahmad Alserhan, Qatar University. Surrey, England : Gower Publishing Limited ; Burlington, Vermont : Gower Publishing Company, c.2015. xii, 246 p. : ill. ; 25 cm Index : p. 233-246. Includes bibliographical references. Pt.1, Understanding islamic marketing: Maqasid al shariah and the Islamic economy : an introduction -- Islamic business ideals -- The Islamic market (souq) -- Pt.2, The Islamic marketing mix: The Islamic product (tayyibat) -- Islamic pricing practices -- Islamic promotions and promoting to Muslims -- Islamic logistics (halal logistics) -- Pt.3, Issues in Islamic marketing: Muslim consumer behaviour -- Islamic branding : concepts and background -- Islamic branding 2: brands as good deeds -- Islamic hospitality -- Islamic marketing and branding : a strategic perspective. Covering the aspects and values of Islamic business thought, this title provides a framework and practical perspectives for understanding and implementing the Islamic marketing code of conduct. It identifies the features of the Islamic structure of International Marketing practices and ethics. Markets Islamic countries. BUEsh 41244 Islamic countries 41245 Commerce. BUSADM September2016 ddc 22 658.80088297 ALS 22412 22384 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2016-09-26 Purchase 880.00 2 12 658.80088297 ALS 000033503 2025-07-15 00:00:00 2018-09-10 BB