04342nam a22003375i 4500003000900000005001700009008004100026020001500067020001800082040004300100082001900143100003700162245009700199264008000296300004700376336002600423337002800449338002700477490002700504504005200531505168500583520135102268650004003619650003203659653002503691655001703716700006003733942002703793999001703820952016703837EG-ScBUE20230103094600.0160810s2015 enka f b 001 0 eng d a1472534409 a9781472534408 aEG-ScBUEbengerdacEG-ScBUEdEG-ScBUE04222a741.6bYAT1 940723aYates, Derek‏,eauthor.10aCommunication design : binsights from the creative industries /cDerek Yates, Jessie Price. 1aLondon ;aNew York, NYbFairchild Books / Bloomsbury Publishing Plc,c2015. a208 pages :bcolor illustrations ;c27 cm. 2rdacontentatextbtxt 2rdamediaaunmediatedbn 2rdacarrieravolumebnc0 aRequired reading range aIncludes bibliographical references and index.  aIntroduction -- Brand : Systems -- In conversation with Mason Wells, Bibliothèque Design -- Strategy -- In conversation with Mat Heinl, Moving Brands -- Ecosystems -- In conversation with Simon Manchipp, SomeOne -- Authenticity -- Heritage -- Experience : Motion graphics -- In conversation with Shane Walter, onedotzero -- Environment -- In conversation with Kate Dawkins, designer and director -- Play -- In conversation with Kevin Palmer and Matt Wade, Kin -- Touch -- Experiential marketing -- Conversation : Collaboration -- In conversation with Matt Webb, BERG London -- Iteration -- Prototyping -- In conversation with Mills, usTwo -- User testing -- Participation : Behavior change -- In conversation with Adrian Ho, Zeus Jones -- Generative systems -- In conversation with Hashem Bajwa, DE-DE and Droga5 -- Participation and advertising -- In conversation with Karsten Schmidt -- Open source -- Navigation : Information overload -- Curation -- In conversation with Will Hudson, It's Nice That -- Visualizing data -- In conversation with Max Gadney, After the Flood -- Beautiful data -- In conversation with Stefanie Posavek, designer -- Advocacy : Activism -- In conversation with Lucienne Roberts, LucienneRoberts+ -- Social responsibility -- In conversation with Tara Austin and Paco Conde, Ogilvy & Mather -- Sustainability -- In conversation with Nat Hunter, Airside and RSA -- Critique : Design discourse -- Design publishers -- In conversation with Adrian Shaughnessy, Intro, Unit Editions, ShaughnessyWorks -- Speculative design ; In conversation with Anthony Dunne and Fiona Raby, Dunne & Raby -- Research/content -- In conversation with Lindsay Liu, Method. a"The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique. Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, Communication Design identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice" 7aVisual communication.2BUEsh937792 7940725aGraphic arts.2BUEsh bCOMAMEcAugust 2016  vReading book1 940724aPrice, Jessie‏ c(Graphic artist)‏.eauthor. 2ddce22k741.6 YATcBB c22160d22132 00102ddc40708BaccahaMAINbMAINc2NDd2016-08-10ePurchaseg405.00h25840l1m6o741.6 YATp000033210r2025-07-15 00:00:00s2017-10-02v506.25w2016-08-10yBB