04167nam a22003255i 4500 EG-ScBUE 20230103094600.0 160810s2015 enka f b 001 0 eng d 1472534409 9781472534408 EG-ScBUE eng rda EG-ScBUE EG-ScBUE 22 741.6 YAT 40723 Yates, Derek‏, author. Communication design : insights from the creative industries / Derek Yates, Jessie Price. London ; New York, NY Fairchild Books / Bloomsbury Publishing Plc, 2015. 208 pages : color illustrations ; 27 cm. rdacontent text txt rdamedia unmediated n rdacarrier volume nc Required reading range Includes bibliographical references and index. Introduction -- Brand : Systems -- In conversation with Mason Wells, Bibliothèque Design -- Strategy -- In conversation with Mat Heinl, Moving Brands -- Ecosystems -- In conversation with Simon Manchipp, SomeOne -- Authenticity -- Heritage -- Experience : Motion graphics -- In conversation with Shane Walter, onedotzero -- Environment -- In conversation with Kate Dawkins, designer and director -- Play -- In conversation with Kevin Palmer and Matt Wade, Kin -- Touch -- Experiential marketing -- Conversation : Collaboration -- In conversation with Matt Webb, BERG London -- Iteration -- Prototyping -- In conversation with Mills, usTwo -- User testing -- Participation : Behavior change -- In conversation with Adrian Ho, Zeus Jones -- Generative systems -- In conversation with Hashem Bajwa, DE-DE and Droga5 -- Participation and advertising -- In conversation with Karsten Schmidt -- Open source -- Navigation : Information overload -- Curation -- In conversation with Will Hudson, It's Nice That -- Visualizing data -- In conversation with Max Gadney, After the Flood -- Beautiful data -- In conversation with Stefanie Posavek, designer -- Advocacy : Activism -- In conversation with Lucienne Roberts, LucienneRoberts+ -- Social responsibility -- In conversation with Tara Austin and Paco Conde, Ogilvy & Mather -- Sustainability -- In conversation with Nat Hunter, Airside and RSA -- Critique : Design discourse -- Design publishers -- In conversation with Adrian Shaughnessy, Intro, Unit Editions, ShaughnessyWorks -- Speculative design ; In conversation with Anthony Dunne and Fiona Raby, Dunne & Raby -- Research/content -- In conversation with Lindsay Liu, Method. "The success of a piece of communication has always been dependent on the connection between content, form, audience and context - what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. Graphic and communication designers have traditionally offered style and packaging solutions for brands and products. However, as the nature and complexity of brands has changed within our economy, a designer's ability to analyse, understand and clarify has become ever more important. In this world, the thinking behind a communication outcome is much more significant to the income of a creative agency, and designers are often employed to help a client understand what sort of design they need, rather than simply to style up what a client thinks they want. It is this shift in the designer's role that this book examines, through themes of brand, experience, conversation, participation, navigation, advocacy and critique. Providing educators, students and design practitioners with an overview of the most important and exciting developments in contemporary communication design, Communication Design identifies a series of emerging modes of creative practice to help clarify the mind and skill-sets that are inherent to successful working practice" Visual communication. BUEsh 37792 40725 Graphic arts. BUEsh COMAME August 2016 Reading book 40724 Price, Jessie‏ (Graphic artist)‏. author. ddc 22 741.6 YAT BB 22160 22132 0 0 ddc 0 0 Baccah MAIN MAIN 2ND 2016-08-10 Purchase 405.00 25840 1 6 741.6 YAT 000033210 2025-07-15 00:00:00 2017-10-02 506.25 2016-08-10 BB