TY  - BOOK
AU  - Goworek,Helen
AU  - McGoldrick,Peter J.
TI  - Retail marketing management: principles and practice 
SN  - 9780273758747
U1  - 658.87 22
PY  - 2015///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Marketing
KW  - Management
KW  - BUEsh
KW  - Retail trade
KW  - BUSADM
KW  - May2016
N1  - Glossary : p. 331-336; Index : p. 337-350; Includes bibliographical references
ER  -