<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00842cam a22002655a 4500</leader>
  <controlfield tag="001">18583780</controlfield>
  <controlfield tag="005">20160601105424.0</controlfield>
  <controlfield tag="008">150420s2015    enka   frbd   001 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780273758747</subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">DLC</subfield>
    <subfield code="b">eng</subfield>
    <subfield code="c">DLC</subfield>
    <subfield code="d">EG-ScBUE</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="4">
    <subfield code="2">22</subfield>
    <subfield code="a">658.87</subfield>
    <subfield code="b">GOW</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Goworek, Helen.</subfield>
    <subfield code="9">40105</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Retail marketing management :</subfield>
    <subfield code="b">principles and practice /</subfield>
    <subfield code="c">Helen Goworek &amp; Peter McGoldrick.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Harlow :</subfield>
    <subfield code="b">Pearson Education Limited,</subfield>
    <subfield code="c">2015.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xvii, 350 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">28 cm.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Glossary : p. 331-336.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Index : p. 337-350.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Marketing</subfield>
    <subfield code="x">Management.</subfield>
    <subfield code="2">BUEsh</subfield>
    <subfield code="9">3301</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Retail trade.</subfield>
    <subfield code="2">BUEsh</subfield>
  </datafield>
  <datafield tag="651" ind1=" " ind2=" ">
    <subfield code="2">BUEsh</subfield>
  </datafield>
  <datafield tag="653" ind1=" " ind2=" ">
    <subfield code="b">BUSADM</subfield>
    <subfield code="c">May2016</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">McGoldrick, Peter J.</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">21835</subfield>
    <subfield code="d">21807</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">Baccah</subfield>
    <subfield code="a">MAIN</subfield>
    <subfield code="b">MAIN</subfield>
    <subfield code="c">1ST</subfield>
    <subfield code="d">2016-06-01</subfield>
    <subfield code="e">Purchase</subfield>
    <subfield code="g">390.00</subfield>
    <subfield code="l">7</subfield>
    <subfield code="m">4</subfield>
    <subfield code="o">658.87 GOW</subfield>
    <subfield code="p">000032617</subfield>
    <subfield code="r">2025-07-15 00:00:00</subfield>
    <subfield code="s">2022-03-28</subfield>
    <subfield code="v">487.50</subfield>
    <subfield code="y">BB</subfield>
  </datafield>
</record>
