01136cam a22003135a 4500 16146917 20160516150641.0 100322s2011 enka frbd 001 0 eng d 9781849201568 (pbk.) NLE NLE YDXCP C6I CDX EUM DLC eng 22 658.804 BRE Brennan, Ross, 1957- 39990 Business-to-business marketing / Ross Brennan, Louise Canning and Raymond McDowell. 2nd ed. London : SAGE, 2011. xxi, 386 p. : ill. ; 25 cm. Advanced marketing series. Previous ed.: 2007. Glossary : p. [352]-361. Index : p. [379]-386. Bibliography : p. [362]-378. This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management. Industrial marketing. BUEsh 39991 BUEsh BUSADM May2016 Canning, Louise. McDowell, Raymond. ddc 21757 21729 0 0 ddc 0 0 Alahram MAIN MAIN 1ST 2016-05-16 Purchase 288.00 1 0 658.804 BRE 000032521 2025-07-15 00:00:00 360.00 BB