01561cam a22002775a 45000010009000000050017000090080041000260200025000670350026000920400042001180820021001601000032001812450126002132600031003393000033003705040041004035200498004446500045009426500043009876500040010306510010010706530022010809420008011029990017011109520156011271151421120201128023721.0150522t2015    gw a   frb    000 0 eng d  a9783319176161 (pbk.)  a(WaSeSS)ssj0001501643  aWaSeSSbengcWaSeSSdWaSeSSdEG-ScBUE04a320.014bGIA2221 aGiansante, Gianluca.93980910aOnline political communication :bhow to use the web to build consensus and boost participation /cby Gianluca Giansante.  aCham :bSpringer,cc.2015.  axv, 188 p. :bill. ;c24 cm.  aIncludes bibliographical references.  aThis book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies. 7aCommunication in politics.2BUEsh939811 7aInternetxSocial aspects.2BUEsh91056 0aInternetxPolitical aspects.2BUEsh  2BUEsh  bCOMAMEcApril2016  2ddc  c21614d21586  00102ddc40708M-E-OaMAINbMAINc1STd2016-04-12ePurchaseg685.00h2202l3m10o320.014 GIAp000032324r2025-07-15 00:00:00s2020-09-16v856.00yBB