01393cam a22002655a 4500 11514211 20201128023721.0 150522t2015 gw a frb 000 0 eng d 9783319176161 (pbk.) (WaSeSS)ssj0001501643 WaSeSS eng WaSeSS WaSeSS EG-ScBUE 320.014 GIA 22 Giansante, Gianluca. 39809 Online political communication : how to use the web to build consensus and boost participation / by Gianluca Giansante. Cham : Springer, c.2015. xv, 188 p. : ill. ; 24 cm. Includes bibliographical references. This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus, and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies. Communication in politics. BUEsh 39811 Internet Social aspects. BUEsh 1056 Internet Political aspects. BUEsh BUEsh COMAME April2016 ddc 21614 21586 0 0 ddc 0 0 M-E-O MAIN MAIN 1ST 2016-04-12 Purchase 685.00 2202 3 10 320.014 GIA 000032324 2025-07-15 00:00:00 2020-09-16 856.00 BB