<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>01002nam a22002895a 4500</leader>
  <controlfield tag="001">016602025</controlfield>
  <controlfield tag="003">OSt</controlfield>
  <controlfield tag="005">20160322145122.0</controlfield>
  <controlfield tag="008">160127t2014    enka   frb    001 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9781292042855 (paperback)</subfield>
  </datafield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">1292042850 (paperback)</subfield>
    <subfield code="c">                              </subfield>
  </datafield>
  <datafield tag="040" ind1=" " ind2=" ">
    <subfield code="a">StDuBDS</subfield>
    <subfield code="b">eng</subfield>
    <subfield code="c">StDuBDS</subfield>
    <subfield code="d">EG-ScBUE</subfield>
  </datafield>
  <datafield tag="082" ind1="0" ind2="4">
    <subfield code="2">22</subfield>
    <subfield code="a">302.23</subfield>
    <subfield code="b">SEV</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a"> Severin, Werner J.</subfield>
    <subfield code="q">(Werner Joseph)</subfield>
    <subfield code="9">39638</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Communication theories :</subfield>
    <subfield code="b">origins, methods and uses in the mass media /</subfield>
    <subfield code="c">Werner J. Severin, James W. Tankard.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">5th ed., Pearson new international ed.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">Harlow :</subfield>
    <subfield code="b">Pearson Education Limited,</subfield>
    <subfield code="c">c.2014.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xv, 411 p. :</subfield>
    <subfield code="b">ill. ;</subfield>
    <subfield code="c">24 cm.</subfield>
  </datafield>
  <datafield tag="500" ind1=" " ind2=" ">
    <subfield code="a">Index : p. 401-411.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes bibliographical references.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Mass media.</subfield>
    <subfield code="2">BUEsh</subfield>
    <subfield code="9">9699</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="7">
    <subfield code="a">Communication.</subfield>
    <subfield code="2">BUEsh</subfield>
    <subfield code="9">13476</subfield>
  </datafield>
  <datafield tag="651" ind1=" " ind2=" ">
    <subfield code="2">BUEsh</subfield>
  </datafield>
  <datafield tag="653" ind1=" " ind2=" ">
    <subfield code="b">COMAME</subfield>
    <subfield code="c">March2016</subfield>
  </datafield>
  <datafield tag="700" ind1="1" ind2=" ">
    <subfield code="a">Tankard, James W.,</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="2">ddc</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">21481</subfield>
    <subfield code="d">21453</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="8">sphinx</subfield>
    <subfield code="a">MAIN</subfield>
    <subfield code="b">MAIN</subfield>
    <subfield code="c">1ST</subfield>
    <subfield code="d">2016-03-22</subfield>
    <subfield code="e">Purchase</subfield>
    <subfield code="g">230.00</subfield>
    <subfield code="h">71066</subfield>
    <subfield code="l">2</subfield>
    <subfield code="m">38</subfield>
    <subfield code="o">302.23 SEV</subfield>
    <subfield code="p">000032151</subfield>
    <subfield code="r">2025-07-15 00:00:00</subfield>
    <subfield code="s">2018-11-11</subfield>
    <subfield code="v">288.00</subfield>
    <subfield code="y">BB</subfield>
  </datafield>
</record>
