TY  - BOOK
AU  - Drewniany,Bonnie L.
AU  - Jewler,A.Jerome
TI  - Creative strategy in advertising
SN  - 9781424069071
U1  - 659.132 22
PY  - 2011///
CY  - Boston
PB  - Wadsworth / Cengage Learning
KW  - BUEsh
KW  - Advertising copy
KW  - Advertising layout and typography
KW  - COMAME
KW  - March2016
N1  - Index : p. 321-328
ER  -