02556cam a22003015a 4500 18110747 20160217150232.0 140410s2014 enka frb 001 0 eng d 9781118923627 (cloth : alk. paper) DLC eng DLC EG-ScBUE 22 658.83 HAD Hedin, Hans. 39376 The handbook of market intelligence : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. 2nd ed. West Sussex : John Wiley & Sons, 2014. x, 276 p. : ill. ; 24 cm. Index : p. [267]-276. Includes bibliographical references. Preface to the second edition -- About the authors -- About global intelligence alliance -- Market intelligence in global organizations -- Market intelligence : drivers and benefits -- Market intelligence in global organizations : survey findings in 2013 -- Roadmap to world class market intelligence -- Key success factors of world class market intelligence -- Intelligence scope : determining the purpose, target groups and focus areas of an intelligence program -- Intelligence process : turning random data into meaningful insight -- Intelligence deliverables : building a high-impact market intelligence product portfolio -- Intelligence tools : collecting, storing and disseminating intelligence -- Intelligence organization : the people and resources that generate the impact -- Intelligence culture : engaging the organization in market intelligence -- Market intelligence for key user groups -- Market intelligence for current awareness across the organization -- Market intelligence for strategic planning -- Market intelligence for marketing, sales and account management -- Market intelligence for innovation and product life cycle management -- Market intelligence for supply chain management -- Developing world class market intelligence programs -- Implementing market intelligence programs -- How to develop an existing market intelligence program for greater impact -- Measuring the impact of mi -- Trends in market intelligence -- Index. Business intelligence. BUEsh 3881 Marketing research. BUEsh 20890 BUEsh BUSADM February2016 Hirvensalo, Irmeli. Vaarnas, Markko. Online version: Hedin, Hans. Handbook of market intelligence 2nd Edition. Hoboken : Wiley, 2014 9781118923610 (DLC) 2014014559 ddc 21180 21152 0 0 ddc 0 0 Academic MAIN MAIN 1ST 2016-02-17 Purchase 520.00 4873 1 20 658.83 HAD 000031607 2025-07-15 00:00:00 2020-02-11 650.00 BB