TY  - BOOK
AU  - Winston,Wayne L.
TI  - Marketing analytics: data-driven techniques with Microsoft Excel 
SN  - 9781118373439 (pbk)
U1  - 658.80072 22
PY  - 2014///
CY  - Indianapolis
PB  - John Wiley & Sons
KW  - Microsoft Excel (Computer file)
KW  - Marketing research
KW  - Data processing
KW  - BUEsh
KW  - Electronic spreadsheets
KW  - BUSECO
KW  - February2016
N1  - Index : p. 673-690
ER  -