01020nam a22002895a 4500001001000000005001700010008004100027020001500068020001800083040002800101082001900129245010600148250001200254260006000266300004600326500002400372504004100396650002800437650004500465650003000510651001000540653002500550700002100575942000800596999001700604952010900621AKG2517BB20160207103833.0980618t2000    ilua   frb    001 0 eng d  a1893673057  a9781893673052  aEG-ScBUEbengcEG-ScBUE04a658.8bPRO22200aPromotional strategy :ban integrated marketing communication approach /cJames F. Engel ... [et al.]  a9th ed.  aCincinnati :bPinnaflex Educational Resources,cc.2000.  axiv, 690 p. :bill. (some col.) ;c24 cm.  aIndex : p. 673-688.  aIncludes bibliographical references. 7aMarketing.2BUEsh94499 7aCommunication in marketing.2BUEsh93309 7aAdvertising.2BUEsh95632  2BUEsh  bBUSADMcFebruary20161 aEngel, James F.   2ddc  c21127d21099  00102ddc4070aMAINbMAINc1STd2016-02-07ePurchasel0o658.8 PROp000031523r2025-07-15 00:00:00yBB