01425 am a22003735a 4500 016583900 OSt 20151210114522.0 131115t2014 enka frb 001 0 eng d 9781292040332 (paperback) 1292040335 (paperback) UkOxU eng UkOxU Uk EG-ScBUE 658.8 22 MOH Mohr, Jakki J., 38895 Marketing of high-technology products and innovations / Mohr, Sengupta, Slater. 3rd ed., Pearson new international ed. Harlow : Pearson Education Limited, c.2014. ii, 542 p. : ill. ; 28 cm. Pearson custom library Index : p. 527-542. "Jakki Mohr/Sanjit Sengupta/Stanley Slater"--Table of contents. Adapted for use outside the U.S. and Canada from the standard third edition, ©2010. Originally published as: Marketing of high-technology products and innovations / Jakki Mohr. 2001. Publication date from publisher's website. Includes bibliographical references. BUE book fair. High technology industries Marketing Textbooks. BUEsh BUEsh BUSADM December2015 Management and Business Studies blcoll Sengupta, Sanjit, Slater, Stanley F., ddc 21109 21081 0 0 ddc 0 0 sphinx MAIN MAIN 1ST 2015-12-10 Purchase 350.00 70058 1 1 658.8 MOH 000031508 2025-07-15 00:00:00 2019-04-01 BB