TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 9789814575119 
U1  - 659.1 22
PY  - 2015///
CY  - [Singapore]
PB  - McGraw-Hill Education
KW  - Advertising
KW  - BUEsh
KW  - Sales promotion
KW  - Communication in marketing
KW  - BUSADM
KW  - November2015
KW  - October2016
KW  - Text book
N1  - "MHID 981-4575-11-9"--Title page verso; Glossary : p. 767-779; Includes bibliographical references and indexes
ER  -