01145cam a22003255a 4500 016917600 OSt 20201128023620.0 141029t2015 si a frbd 001 0 eng d 9789814575119 9814575119 Uk eng Uk EG-ScBUE EG-ScBUE 22 659.1 BEL Belch, George E. (George Edward), 1951- 30954 Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. 10th ed., Global ed. [Singapore] : McGraw-Hill Education, c.2015. xxxvi, 842 p. : ill. ; 28 cm. "MHID 981-4575-11-9"--Title page verso. Glossary : p. 767-779. Includes bibliographical references and indexes. Advertising. BUEsh 5632 Sales promotion. BUEsh 3306 Communication in marketing. BUEsh 3309 BUEsh BUSADM November2015 October2016 Text book 33728 622 Belch, Michael A. ddc 22 659.1 BEL 21046 21018 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2015-11-12 Purchase 0 659.1 BEL 000031297 2025-07-15 00:00:00 NB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2015-11-12 Purchase 3 11 659.1 BEL 000031298 2025-07-15 00:00:00 2019-09-29 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2015-11-12 Purchase 6 61 659.1 BEL 000031244 2025-07-15 00:00:00 2023-05-01 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2015-11-12 Purchase 6 43 659.1 BEL 000031242 2025-07-15 00:00:00 2022-11-21 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2015-11-12 Purchase 10 18 659.1 BEL 000031243 2025-07-15 00:00:00 2020-11-19 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2016-10-09 Purchase 4 7 659.1 BEL 000033893 2025-07-15 00:00:00 2022-11-15 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2016-10-09 Purchase 3 659.1 BEL 000033894 2025-07-15 00:00:00 2022-10-23 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2016-10-09 Purchase 5 4 659.1 BEL 000033895 2025-07-15 00:00:00 2019-10-16 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2016-11-17 Purchase 480.00 25840 3 3 659.1 BEL 000034481 2025-07-15 00:00:00 2018-09-26 600.00 BB