01962cam a22003615a 4500 14472142 20151025154721.0 060728s2007 enka frbd 001 0 eng d 0415363764 (hbk. : alk. paper) 9780415363761 (hbk. : alk. paper) 0415363756 (pbk. : alk. paper) 9780415363754 (pbk. : alk. paper) 0203014936 (ebk. : alk. paper) 9780203014936 (ebk. : alk. paper) DLC DLC BAKER UKM YDXCP BWKUK VP@ BTCTA NLGGC LVB BWK UGX SGB DLC EG-ScBUE eng 302.2 22 CHA Chandler, Daniel. 38568 Semiotics : the basics / Daniel Chandler. 2nd ed. Oxon ; New York : Routledge / Taylor & Francis Group, 2007. xviii, 307 p. : ill. ; 21 cm. Basics (Routledge (Firm) Glossary : p. [243]-264. Index : p. [293]-307. Bibliography : p. [265]-292. Models of the sign -- Signs and things -- Analysing structures -- Challenging the literal -- Codes -- Textual interactions -- Prospect and retrospect. This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What is a sign? Which codes do we take for granted? How can semiotics be used in textual analysis? -- What is a text? -- publisher description Semiotics. BUEsh 13222 BUEsh ENGARC October2015 Reading book 34232 ddc 20977 20949 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2015-10-25 Purchase 1 12 302.2 CHA 000031090 2025-07-15 00:00:00 2018-03-20 BB