01621cam a22002775a 4500 17394442 20151207124528.0 120720t2013 njua frb 001 0 eng d 9781118232651 (pbk. : alk. paper) DLC eng DLC DLC EG-ScBUE 658.872 22 QUA Qualman, Erik, 1972- 38854 Socialnomics : how social media transforms the way we live and do business / Erik Qualman. 2nd ed. Hoboken : John Wiley & Sons, c.2013. xviii, 316 p. : ill. ; 24 cm. Index : p. 313-316. Bibliography : p. 299-310. Foreword -- Acknowledgments -- About this book -- Introduction -- Word of mouth goes world of mouth -- Social media = preventative behavior -- Social media = braggadocian behavior -- What we can learn from politics -- I care more about what my neighbor thinks than what google thinks -- Death of social schizophrenia -- Winners and losers in a 140-character world -- Next steps for companies and the "glass house generation" -- Social media rolodex and resources -- Social ROI -- Social success secrets (give them to me now!) -- Blogging : what works -- 100+ social media tools -- Making viral videos -- Social media for B2B -- Case studies -- Faqs -- Teacher and company resources & exercises -- About the author. Social media Economic aspects. BUEsh 34831 Internet marketing. 38532 BUEsh Social networks BUEsh BUEsh BUSADM August2015 December2015 ddc 20770 20742 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2015-08-31 Purchase 139.00 23317 1 2 658.872 QUA 000039585 2025-07-15 00:00:00 2019-05-09 173.00 BB