TY  - GEN
AU  - Wood, Marian Burk
TI  - The Marketing Plan Handbook
SN  - 0131485253
U1  - 658.802 
PY  - 2005///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall,2005
KW  - Marketing
KW  - Management
KW  - Handbooks, manuals, etc
N1  - Includes bibliographical references (p. 181-191) and index
UR  - http://www.loc.gov/catdir/toc/ecip0422/2004020400.html
ER  -