00676nac a22002051a 4500 2058 2058 190213t2006 ohua f 00| 0 eng d 0324422822 www.bl.uk EG-ScBUE eng EG-ScBUE 659.113 PAR 22 Parente, Donald E. Advertising campaign strategy : a guide to marketing communication plans / Donald E. Parente. 4th ed. Mason, Ohio : Thomson/South-Western, 2006. xxvi, 400 p. : ill. ; 24 cm. BUEsh Advertising campaigns BUEsh Communication in marketing BUEsh BB 338.7P2156 ddc 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2008-02-07 Purchase 6 6 659.113 PAR 000002274 2025-07-15 00:00:00 2019-02-07 353.00 BB