02626cam a22003495a 4500 17471955 20150818122015.0 120924s2013 enka frb 001 0 eng d 9780857025807 (hbk.) 0857025805 (hbk.) 9780857025814 (pbk.) 0857025813 (pbk.) NLE eng NLE UAB MUU NLGGC DLC EG-ScBUE 324.7 ORM 22 Ormrod, Roger. 38364 Political marketing : theory and concepts / Robert P. Ormrod, Stephan C. Henneberg and Nicholas J. O'Shaughnessy. London : SAGE, 2013. x, 209 p. : ill. ; 25 cm. SAGE advanced marketing series Index : p. 206-209. Includes bibliographical references. Introduction -- Theorical Issues in Political Marketing. Defining Political Marketing ; Theories and Concepts in Political Marketing ; The Triadic Interaction Model of Political Exchange ; Critical Perspectives on Political Marketing ; Political Marketing and Theories of Democracy ; The Ethics of Political Marketing. -- Conceptual Issues in Political Marketing. Political Relationship Marketing ; Strategic Political Postures ; Political Market Orientation ; Political Marketing Strategy and Party Organizational Structure ; Symbolism in Political Marketing ; Conclusion: Research Agendas for Political Marketing and Political Marketing Management. "Political Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include: Short chapter introduction and learning summaries ; Discussion questions to share in the classroom ; Annotated suggestions for further reading ; Lists of key terms to consider."--Publisher's website. Campaign management. BUEsh 28832 Marketing. BUEsh 4499 BUEsh BUSADM August2015 reading book 34232 Henneberg, Stephan C. M. O'Shaughnessy, Nicholas J., 1954- ddc 324.7 ORM 20567 20539 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2015-08-17 purchase 420.00 21758 7 2 324.7 ORM 000039762 2025-07-15 00:00:00 2016-11-22 525.00 BB