01458cam a22003615a 4500 ocn830206036 OSt 20150818122241.0 130314s2014 enka frb 001 0 eng d 2013007129 9780415683722 (hardback) 0415683726 (hardback) 9780415683739 (pbk.) 0415683734 (pbk.) 9780203380925 (ebook) DLC eng DLC YDX OCLCO YDXCP CDX QGK OCLCF EG-ScBUE 658.8 HAS 22 Hastings, Gerard (Professor) 38363 Social marketing : from tunes to symphonies / Gerard Hastings and Christine Domegan. 2nd ed. Oxon ; New York : Routledge / Taylor & Francis Group, 2014. xxiv, 526 p. : ill. (some col.) ; 26 cm. Index : p. 516-526. Includes bibliographical references. If it works for Coca Cola -- Social marketing principles -- The shoulders of giants -- Making it happen -- the toolbox -- Research and the art of storytelling -- Only connect -- Competitive analysis -- Critical marketing -- Ethical issues -- The big picture : systems social marketing. Social marketing. BUEsh Behavior modification. BUEsh BUEsh BUSADM August2015 reading book 34232 Domegan, Christine. ddc 658.8 HAS 20565 20537 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2015-08-17 purchase 560.00 21758 7 27 658.8 HAS 000039761 2020-03-14 2019-10-26 00:00:00 2019-10-26 700.00 BB