02099cam a22003255a 4500001001200000003000400012005001700016008004100033020001800074040004500092082001900137100003000156245014800186250001200334260004600346300003500392490003400427500003600461500002400497504003100521520089500552650003701447650004001484651001001524653002301534655002401557942001901581999001701600952015601617ebr10707487OSt20150818125246.0130528s2013    nyua   frb    001 0 eng d  a9781606496145  aCaBNVSLbengcCaBNVSLdCaBNVSLdEG-ScBUE04a658.8bFRA2221 aFrance, Charles E.93836010aMarketing strategy for small- to medium-sized manufacturers :ba practical guide for generating growth, profit, and sales /cCharles E. France.  a1st ed.  aNew York :bBusiness Expert Press,c2013.  axxxv, 306 p. :bill. ;c25 cm.0 aMarketing strategy collection  aPart of : 2013 digital library.  aIndex : p. 301-306.  aBibliography : p. 299-300.3 aSmall and medium manufacturers' attempts to grow their business often produce less-than-desired results due to self-inflicted obstacles and pitfalls that defeat their well-intended efforts. Many do not follow generally accepted basic business practices such as knowing product costs and margins, obtaining strategically useful information about customers, conducting market research to identify prospective customers, and understanding competitors' advantages and disadvantages needed to build effective growth strategies. Their approach to pursuing growth strategies--a.k.a shotgun marketing--is akin to ready, shoot, aim--and often the business' working capital, cash flow, financial ratios, and overall profitability are insufficient to afford the costs of needed sales, marketing, and promotional strategies typically called for to find and develop new customers, markets, and products. 0aSmall business marketing.2BUEsh 0aIndustrial marketing.2BUEsh913415  2BUEsh  bBUSADMcAugust2015  vreading book934232  2ddck658.8 FRA  c20543d20515  00102ddc40708BaccahaMAINbMAINc1STd2015-08-17epurchaseg352.00h21758l3m10o658.8 FRAp000039699r2025-07-15 00:00:00s2017-11-21v440.00yBB