01931cam a22003135a 4500 ebr10707487 OSt 20150818125246.0 130528s2013 nyua frb 001 0 eng d 9781606496145 CaBNVSL eng CaBNVSL CaBNVSL EG-ScBUE 658.8 FRA 22 France, Charles E. 38360 Marketing strategy for small- to medium-sized manufacturers : a practical guide for generating growth, profit, and sales / Charles E. France. 1st ed. New York : Business Expert Press, 2013. xxxv, 306 p. : ill. ; 25 cm. Marketing strategy collection Part of : 2013 digital library. Index : p. 301-306. Bibliography : p. 299-300. Small and medium manufacturers' attempts to grow their business often produce less-than-desired results due to self-inflicted obstacles and pitfalls that defeat their well-intended efforts. Many do not follow generally accepted basic business practices such as knowing product costs and margins, obtaining strategically useful information about customers, conducting market research to identify prospective customers, and understanding competitors' advantages and disadvantages needed to build effective growth strategies. Their approach to pursuing growth strategies--a.k.a shotgun marketing--is akin to ready, shoot, aim--and often the business' working capital, cash flow, financial ratios, and overall profitability are insufficient to afford the costs of needed sales, marketing, and promotional strategies typically called for to find and develop new customers, markets, and products. Small business marketing. BUEsh Industrial marketing. BUEsh 13415 BUEsh BUSADM August2015 reading book 34232 ddc 658.8 FRA 20543 20515 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2015-08-17 purchase 352.00 21758 3 10 658.8 FRA 000039699 2025-07-15 00:00:00 2017-11-21 440.00 BB