TY  - GEN
AU  - Lovelock, Christopher        
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 0131875523 (alk. paper)
U1  - 658.8 
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall,2007
KW  - Marketing
KW  - Management
KW  - Professions
KW  - Service industries
KW  - Customer services
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip0618/2006024219.html
ER  -