01460cam a22003255a 4500 016520302 OSt 20161102143348.0 130930t2012 nyua frb 001 0 eng d 9780071824491 (pbk.) 0071824499 StDuBDS eng StDuBDS EG-ScBUE EG-ScBUE 22 658.872 SPO Sponder, Marshall. 39085 Social media analytics : effective tools for building, interpreting, and using metrics / Marshall Sponder ; foreword by Avinash Kaushik. New York : Mcgraw-Hill, c.2012. xiv, 316 p. : ill. ; 23 cm. Index : p. 307-316. "Also available as an E-Book on BusinessBlog on facebook or on Mhprofessional.com" Includes bibliographical references. Filled with case studies from a range of industries, along with reviews of several social-monitoring platforms, this book helps you learn how to use the sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and more. Internet marketing. BUEsh 38532 Marketing research. BUEsh 20890 Social media. BUEsh 32891 BUEsh BUSADM August2015 BUSADM January2016 Kaushik, Avinash, author of introduction, etc. ddc 22 658.872 SPO 20434 20406 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2015-08-03 Purchase 256.00 21758 3 4 658.872 SPO 000039608 2025-07-15 00:00:00 2019-05-09 320.00 BB