02154cam a22002775a 45000010009000000050017000090080041000260200025000670400043000920820021001351000027001562450106001832600052002893000042003415000024003835040041004075201094004486500031015426500039015736510010016126530037016227000035016599420008016949990017017029520157017191780867220151215141556.0130711t2014    maua   frb    001 0 eng d  a9780124076747 (pbk.)  aDLCbengcDLCdDLCdEG-ScBUEdEG-ScBUE04a658.872bLEI2221 aLeibtag, Ahava.93892514aThe digital crown :bwinning at content on the web /cAhava Leibtag ; foreword by Kristina Halvorson.  aWaltham :bMorgan Kaufmann / Elsevier,cc.2014.  axxvi, 332 p. :bill. (col.) ;c24 cm.  aIndex : p. 323-332.  aIncludes bibliographical references.  a"Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote, but you have no idea what it really means, how to achieve content excellence, ascend the throne, and wear the crown. If you need to understand the hows, whys, whens and whos of creating great content for your audience to consume, then this book is for you. You may feel unequipped to create and deliver fabulous content experiences for a variety of reasons: not enough budget, not the right staff, not enough content, too much content. If you've noticed that focusing on video, or blogging, or search engine optimization (SEO), or social media, or the next hot digital thing, isn't getting you where you really want to go, then you're in the right place. Together, learning both the theory of content, as well as tactics and tools for content success, we will build a roadmap toward digital strategy victory." 0aInternet marketing.2BUEsh 0aBranding (Marketing)2BUEsh910059  2BUEsh  bCOMAMEcAugust2015cDecember20151 aHalvorson, Kristina, eeditor.  2ddc  c20426d20398  00102ddc40708BaccahaMAINbMAINc1STd2015-08-03ePurchaseg340.00h21763l1m1o658.872 LEIp000030683r2025-07-15 00:00:00s2015-12-21v425.00yBB