01985cam a22002655a 4500 17808672 20151215141556.0 130711t2014 maua frb 001 0 eng d 9780124076747 (pbk.) DLC eng DLC DLC EG-ScBUE EG-ScBUE 658.872 LEI 22 Leibtag, Ahava. 38925 The digital crown : winning at content on the web / Ahava Leibtag ; foreword by Kristina Halvorson. Waltham : Morgan Kaufmann / Elsevier, c.2014. xxvi, 332 p. : ill. (col.) ; 24 cm. Index : p. 323-332. Includes bibliographical references. "Whether you are a marketing executive, a small business owner, content professional, or the CTO of a Fortune 1,000 company, chances are you're freaked out by the demand for online content. Bill Gates famously said in 1996, "Content is King." Everyone keeps repeating that quote, but you have no idea what it really means, how to achieve content excellence, ascend the throne, and wear the crown. If you need to understand the hows, whys, whens and whos of creating great content for your audience to consume, then this book is for you. You may feel unequipped to create and deliver fabulous content experiences for a variety of reasons: not enough budget, not the right staff, not enough content, too much content. If you've noticed that focusing on video, or blogging, or search engine optimization (SEO), or social media, or the next hot digital thing, isn't getting you where you really want to go, then you're in the right place. Together, learning both the theory of content, as well as tactics and tools for content success, we will build a roadmap toward digital strategy victory." Internet marketing. BUEsh Branding (Marketing) BUEsh 10059 BUEsh COMAME August2015 December2015 Halvorson, Kristina, editor. ddc 20426 20398 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2015-08-03 Purchase 340.00 21763 1 1 658.872 LEI 000030683 2025-07-15 00:00:00 2015-12-21 425.00 BB