TY  - GEN
AU  - Cravens, David W.            
AU  - Piercy,Nigel
TI  - Strategic Marketing
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072466650 (student : alk. paper)  -  
U1  - 658.802 
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill Irwin,2003
KW  - Marketing
KW  - Decision making
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and indexes
UR  - http://www.loc.gov/catdir/description/mh021/2002016549.html
UR  - http://www.loc.gov/catdir/toc/mh021/2002016549.html
ER  -