01850cam a22003615a 45000010009000000050017000090080041000260200018000670200015000850400115001000500028002150820021002431000028002642450060002922460021003522600038003733000034004114900020004455000024004655200564004896500031010536500031010846500032011156500031011476500039011786500022012176510010012396530033012496550024012829420008013069990017013149520157013311832387720150812141409.0141002s2013    nyua   fr     001 0 eng d  a9780071801874  a0071801871  aTOHbengcTOHdOCLCOdQBXdCDXdYDXCPdBWXdNRMdNGUdOCLCOdOCLCQdKSUdCOAdOCLCFdLTPdOCLCQdDLCdEG-ScBUE00aHF5415.1265b.W424 201304a658.872222bWEA1 aWeaver, Jason D.93833110aManager's guide to online marketing /cJason D. Weaver.30aOnline marketing  aNew York :bMcGraw-Hill,cc.2013.  axiv, 201 p. :bill. ;c23 cm.0 aBriefcase books  aIndex : p. 191-201.  aFor busy managers, a comprehensive crash course on today?s most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Increasingly, a business?s credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broad spectrum of media in every campaign. Manager?s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using an array of the latest, most sophisticated tools and strategies."--Publisher's website. 0aInternet marketing.2BUEsh 0aInternet searching.2BUEsh 0aElectronic commerce.2BUEsh 0aWeb search engines.2BUEsh 0aBranding (Marketing)2BUEsh910059 0aMarketing.2BUEsh  2BUEsh  bCOMAMEcJune2015cAugust2015  vreading book934232  2ddc  c19791d19763  00102ddc40708AlahramaMAINbMAINc1STd2015-06-22epurchaseg128.00h314l4m39o658.872 WEAp000038718r2025-07-15 00:00:00s2023-09-24v160.00yBB