01681cam a22003495a 4500 18323877 20150812141409.0 141002s2013 nyua fr 001 0 eng d 9780071801874 0071801871 TOH eng TOH OCLCO QBX CDX YDXCP BWX NRM NGU OCLCO OCLCQ KSU COA OCLCF LTP OCLCQ DLC EG-ScBUE HF5415.1265 .W424 2013 658.872 22 WEA Weaver, Jason D. 38331 Manager's guide to online marketing / Jason D. Weaver. Online marketing New York : McGraw-Hill, c.2013. xiv, 201 p. : ill. ; 23 cm. Briefcase books Index : p. 191-201. For busy managers, a comprehensive crash course on today?s most important marketing platform. Online marketing has evolved far beyond just websites and banner ads. Increasingly, a business?s credibility now rests on its ability not to just embrace digital platforms, but to coordinate a broad spectrum of media in every campaign. Manager?s Guide to Online Marketing explains how to do this and more by planning and executing effective cross-channel digital outreach using an array of the latest, most sophisticated tools and strategies."--Publisher's website. Internet marketing. BUEsh Internet searching. BUEsh Electronic commerce. BUEsh Web search engines. BUEsh Branding (Marketing) BUEsh 10059 Marketing. BUEsh BUEsh COMAME June2015 August2015 reading book 34232 ddc 19791 19763 0 0 ddc 0 0 Alahram MAIN MAIN 1ST 2015-06-22 purchase 128.00 314 4 39 658.872 WEA 000038718 2025-07-15 00:00:00 2023-09-24 160.00 BB