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    <subfield code="a">Khanna, Tarun.</subfield>
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    <subfield code="a">Winning in emerging markets :</subfield>
    <subfield code="b">a road map for strategy and execution /</subfield>
    <subfield code="c">Krishna G. Palepu, Tarun Khanna with Richard J. Bullock.</subfield>
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    <subfield code="a">Index : p. 231-246.
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    <subfield code="a">Bibliography : p. 217-230.</subfield>
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    <subfield code="a">Introduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : competing at home -- Emerging giants : going global -- The emerging arena.</subfield>
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