01565cam a22002655a 4500 17960980 20161117143954.0 131203t2014 maua frb 001 0 eng d 9780124166028 (paperback) DLC eng DLC EG-ScBUE EG-ScBUE 006.312 NET 22 Nettleton, David, 1963- 38626 Commercial data mining : processing, analysis and modeling for predictive analytics projects / David Nettleton. Waltham : Morgan kaufmann / Elsevier, c.2014. xi, 288 p. ; ill. ; 23 cm. The Savvy manager's guides Index : p. 281-288. Bibliography : p. 279-280. Machine generated contents note: 1. Introduction 2. Business Objectives 3. Data Quality 4. Data Representation 5. Possible Sources of Data and Information 6. Selection of Variables and Factors 7. Data Sampling 8. Data Analysis 9. Modeling 10. The Data Mart - Structured Data Warehouse 11. Querying, Report Generation and Executive Information Systems 12. Analytical CRM - Customer Relationship Analysis 13. Website Analysis and Internet Search 14. Online Social Network Analysis 15. Web Search Trend Analysis 16. Creating your own Environment for Commercial Data Analysis 17. Summary Appendices, Case Studies . Data mining. BUEsh 27695 Management Mathematical models. BUEsh 33657 Management Data processing. BUEsh 4282 COMSCI June2015 November2015 ddc 006.312 NET 19704 19676 0 0 ddc 0 0 Alahram MAIN MAIN LOW 2015-06-16 Purchase 361.00 324 2 10 006.312 NET 000038568 2025-07-15 00:00:00 2018-10-15 451.25 BB 0 0 ddc 0 0 Baccah MAIN MAIN LOW 2016-11-17 Purchase 499.50 2000088 0 006.312 NET 000034905 2025-07-15 00:00:00 624.38 BB