01622cam a22003615a 4500001001400000003000400014005001700018008004100035020001800076020002600094040004400120082002600164100002500190245015300215250001200368260006900380300005600449500002400505504003100529505010100560650003800661650002800699651001000727653002100737655002400758650004500782700001800827942002600845999001700871952012400888952012401012952012401136ssj0000439493OSt20161109150502.0100610s2008 enkako frb 001 0 eng d z9780750684521 a9780080557076 (ebook) aCaPaEBRbengcCaPaEBRdWaSeSSdEG-ScBUE04222bAVRa338.479106881 aAvraham, Eli.93813510aMedia strategies for marketing places in crisis :bimproving the image of cities, countries and tourist destinations /cEli Avraham and Eran Ketter. a1st ed. aOxford ;aBurlington :bButterworth-Heinemann / Elsevier,c2008. axiv, 231 p. :bforms, photographs, tables ;c24 cm. aIndex : p. 225-231. aBibliography : p. 211-224.0 apt. 1. Marketing places, media campaign and crisis management -- pt. 2. From theory to practice. 0aTourismxMarketing.2BUEsh919243 0aPlace marketing.2BUEsh 2BUEsh bBUSADMcJune2015 vreading book934232 0912898aAdvertising media planning2BUEsh1 aKetter, Eran. 2ddck338.47910688 AVR c19517d19489 00102ddc40708BaccahaMAINbMAINc1STd2015-06-09epurchasel0o338.47910688 AVRp000038454r2025-07-15 00:00:00yBB 00102ddc40708BaccahaMAINbMAINc1STd2015-06-09epurchasel0o338.47910688 AVRp000038455r2025-07-15 00:00:00yBB 00102ddc40708BaccahaMAINbMAINc1STd2015-06-09epurchasel0o338.47910688 AVRp000038456r2025-07-15 00:00:00yBB