01772cam a2200361 a 4500 15932533 20150511154843.0 091005s2010 nyua frb 001 0 eng d 9780415805674 (hbk) 0415805678 (hbk) 9780415805681 (pbk) 0415805686 (pbk) 9780203870327 (ebk) 0203870328 (ebk) DLC eng DLC YDX CDX YDXCP MTG BWX DLC EG-ScBUE 153.852 PER 22 Perloff, Richard M. 37936 The dynamics of persuasion : communication and attitudes in the 21st century / Richard M. Perloff. 4th ed. New York ; Abingdon, England : Routledge / Taylor & Francis, 2010. xvi, 425 p. : ill. ; 24 cm. Communication series. Communication theory and methodology subseries Index : p. 400-425. Previous ed: New York : Lawrence Erlbaum Associates, 3rd ed., c2008. Bibliography : p. 360-399. Foundations -- Introduction to persuasion -- Attitudes: definition and structure -- Attitudes: functions and consequences -- Attitude measurement -- Changing attitudes and behavior -- Processing persuasive communications -- "Who says it": source factors in persuasion -- Message factors -- Personality and persuasion -- Cognitive dissonance theory -- Interpersonal persuasion -- Persuasion in American society -- Advertising -- Communication campaigns. Persuasion (Psychology) BUEsh 19440 Mass media Psychological aspects. BUEsh 37937 Attitude change. BUEsh 37938 COMAME May2015 reading book 34232 ddc 153.852 PER 19305 19277 0 0 ddc 0 0 Alahram MAIN MAIN LOW 2015-05-06 purchase 424.00 331 5 8 153.852 PER 000038176 2025-07-15 00:00:00 2022-10-31 530.00 BB