01571cam a2200277 i 4500 17433452 20150319102503.0 120817s2013 caua b 001 0 eng 9781452230047 (pbk. : alk. paper) DLC eng DLC DLC 658.8 22 CRA Crane, Frederick G. Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane. 2nd ed. Thousand Oaks [California] : SAGE Publications, c.2013. xiii, 245 p. : ill. ; 23 cm. Includes bibliographical references and index. Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan. Marketing Management. Small business marketing. BUSADM March2015 reading book 34232 7 cbc orignew 1 ecip 20 y-gencatlg ddc 19071 19043 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2015-03-19 purchase 390.00 3 13 658.8 CRA 000037638 2025-07-15 00:00:00 2020-03-05 488.00 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2015-03-19 purchase 390.00 2 16 658.8 CRA 000037639 2025-07-15 00:00:00 2016-02-23 488.00 BB 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2015-03-19 purchase 390.00 3 658.8 CRA 000037640 2025-07-15 00:00:00 2016-04-05 488.00 BB