TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Essentials of marketing research: a hands-on orientation 
SN  - 9781292060163
U1  - 658.83 22
PY  - 2015///
CY  - Harlow
PB  - Pearson Education Limited
KW  - Marketing research
KW  - BUEsh
KW  - Methodology
KW  - BUSADM
KW  - COMAME
KW  - February2015
KW  - June2015
KW  - September2015
KW  - January2016
N1  - Index : p. 425-432; Includes bibliographical references
ER  -