TY  - BOOK
AU  - Cravens,David W.
AU  - Le Meunier-FitzHugh,Kenneth
AU  - Piercy,Nigel
TI  - The Oxford handbook of strategic sales and sales management
SN  - 9780199569458 (hardback)
U1  - 658.8 22
PY  - 2012///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Marketing
KW  - Management
KW  - BUEsh
KW  - Sales management
KW  - BUSADM
KW  - January2015
KW  - January2016
N1  - Index : p. 597-637; Includes bibliographical references
ER  -