01733cam a2200289 a 45000010009000000050017000090080041000260100015000670200035000820200038001170400054001550820021002091000029002302450099002592600097003583000033004555000024004885040041005125050601005536500042011546500018011966530025012146550024012399420021012639990017012849520142013011491727520141215111749.0070705t2008    xxua   frb    001 0 eng d  a2007027915  a0132352214 (hbk. : alk. paper)  a9780132352215 (hbk. : alk. paper)  aDLCcDLCdBAKERdBTCTAdYDXCPdC#PdDLCdEG-ScBUE00a658.812222bKUM1 aKumar, V.,d1957-93692110aManaging customers for profit :bstrategies to increase profits and build loyalty /cV. Kumar.  aUpper Saddle River, United States :bWharton School Pub.,bPearson Education, Inc.,cc.2008.  axx, 296 p. :bill. ;c24 cm.  aIndex : p. 283-296.  aIncludes bibliographical references.0 aIntroduction-Maximizing profitability-Customer selection metrics-Managing customer profitability-Maximizing customer profitability -Managing loyalty and profitability simultaneously-Optimal allocation of resources across marketing and communication strategies-Pitching the right product to the right customer at the right time-Preventing attrition of customers-Managing multichannel shoppers-Linking investments in branding to customer profitability-Acquiring profitable customers-Managing customer referral behavior-Organizational and implementation challenges-The future of customer management. 0aCustomer relationsxManagement936922 0aProfit935066  bBUSADMcDecember2014  vreading book934232  2ddck658.812 KUM  c18774d18746  00102ddc40708BaccahaMAINbMAINc1STd2014-12-15epurchaseg221.00h20677l0o658.812 KUMp000037171r2025-07-15 00:00:00v276.25yBB