01579cam a2200277 a 4500 14917275 20141215111749.0 070705t2008 xxua frb 001 0 eng d 2007027915 0132352214 (hbk. : alk. paper) 9780132352215 (hbk. : alk. paper) DLC DLC BAKER BTCTA YDXCP C#P DLC EG-ScBUE 658.812 22 KUM Kumar, V., 1957- 36921 Managing customers for profit : strategies to increase profits and build loyalty / V. Kumar. Upper Saddle River, United States : Wharton School Pub., Pearson Education, Inc., c.2008. xx, 296 p. : ill. ; 24 cm. Index : p. 283-296. Includes bibliographical references. Introduction-Maximizing profitability-Customer selection metrics-Managing customer profitability-Maximizing customer profitability -Managing loyalty and profitability simultaneously-Optimal allocation of resources across marketing and communication strategies-Pitching the right product to the right customer at the right time-Preventing attrition of customers-Managing multichannel shoppers-Linking investments in branding to customer profitability-Acquiring profitable customers-Managing customer referral behavior-Organizational and implementation challenges-The future of customer management. Customer relations Management 36922 Profit 35066 BUSADM December2014 reading book 34232 ddc 658.812 KUM 18774 18746 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2014-12-15 purchase 221.00 20677 0 658.812 KUM 000037171 2025-07-15 00:00:00 276.25 BB