02374cam a2200397 a 45000010009000000050017000090080041000260100027000670200025000940200022001190400061001410820022002021000037002242450100002612460013003612500017003742600056003913000025004475000061004725000095005335000032006285000024006605040031006845050737007156500026014526500052014786500044015306500043015746500044016176530025016616550024016867000057017109420022017679990017017899520170018061669167820141214105255.0110314t2010    xxu    frb    001 0 eng d  a2008461010z2008006057  a9780385523899 (pbk.)  a0385523890 (pbk.)  aBTCTAbengcBTCTAdYDXCPdNYPdTJCdOCLCQdDLCdEG-ScBUE00222a658.8342bLIN1 aLindstrom, Martin,d1970-93689310aBuy.ology :btruth and lies about why we buy /cMartin Lindstrom ; [foreword by Paco Underhill]30aBuyology  a1st pbk. ed.  aNew York, United States :bBroadway Books,cc.2010.  axi, 254 p. ;c21 cm.  a"With a new chapter on buying in today's economy"-Cover.  aPreviously published in hardcover in slightly different form : New York : Doubleday, 2008.  aNew York Times best seller.  aIndex : p. 245-254.  aBibliography : p. 239-243.0 aA rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses-And the answer is ... : neuromarketing and predicting the future-Let's spend the night together : sex in advertising-Brand new day : the future of marketing and advertising-Conclusion : good times, bad times. 0aNeuromarketing934848 0aConsumer behaviorxPsychological aspects936888 0aConsumersxPsychological aspects936889 0aShoppingxPsychological aspects936890 0aMarketingxPsychological aspects936891  bBUSADMcDecember2014  vreading book9342321 aUnderhill, Paco936892eauthor of introduction, etc.  2ddck658.8342 LIN  c18762d18734  00102ddc40708BaccahaMAINbMAINc1STd2014-12-14epurchaseg96.00h20677l4m36o658.8342 LINp000037159q2023-04-26r2022-10-13 00:00:00s2022-10-13v120.00yBB