TY  - BOOK
AU  - Lindstrom,Martin
AU  - Underhill,Paco
TI  - Buy.ology: truth and lies about why we buy 
SN  - 9780385523899 (pbk.)
U1  - 658.8342 22
PY  - 2010///
CY  - New York, United States
PB  - Broadway Books
KW  - Neuromarketing
KW  - Consumer behavior
KW  - Psychological aspects
KW  - Consumers
KW  - Shopping
KW  - Marketing
KW  - BUSADM
KW  - December2014
KW  - reading book
N1  - "With a new chapter on buying in today's economy"-Cover; Previously published in hardcover in slightly different form : New York : Doubleday, 2008; New York Times best seller; Index : p. 245-254; Bibliography : p. 239-243; A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses-And the answer is ... : neuromarketing and predicting the future-Let's spend the night together : sex in advertising-Brand new day : the future of marketing and advertising-Conclusion : good times, bad times
ER  -