02192cam a2200385 a 4500 16691678 20141214105255.0 110314t2010 xxu frb 001 0 eng d 2008461010 2008006057 9780385523899 (pbk.) 0385523890 (pbk.) BTCTA eng BTCTA YDXCP NYP TJC OCLCQ DLC EG-ScBUE 22 658.8342 LIN Lindstrom, Martin, 1970- 36893 Buy.ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill] Buyology 1st pbk. ed. New York, United States : Broadway Books, c.2010. xi, 254 p. ; 21 cm. "With a new chapter on buying in today's economy"-Cover. Previously published in hardcover in slightly different form : New York : Doubleday, 2008. New York Times best seller. Index : p. 245-254. Bibliography : p. 239-243. A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses-And the answer is ... : neuromarketing and predicting the future-Let's spend the night together : sex in advertising-Brand new day : the future of marketing and advertising-Conclusion : good times, bad times. Neuromarketing 34848 Consumer behavior Psychological aspects 36888 Consumers Psychological aspects 36889 Shopping Psychological aspects 36890 Marketing Psychological aspects 36891 BUSADM December2014 reading book 34232 Underhill, Paco 36892 author of introduction, etc. ddc 658.8342 LIN 18762 18734 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2014-12-14 purchase 96.00 20677 4 36 658.8342 LIN 000037159 2023-04-26 2022-10-13 00:00:00 2022-10-13 120.00 BB