TY  - BOOK
AU  - McQuail,Denis
TI  - McQuail's mass communication theory
SN  - 9781849202916
U1  - 302.23 22
PY  - 2010///
CY  - London
PB  - SAGE Publications
KW  - Mass media
KW  - BUEsh
KW  - COMAME
KW  - December2014
N1  - Includes indexes; Bibliography : p. 574-613
ER  -