01983cam a2200301 a 45000010009000000050017000090080041000260100015000670200038000820400028001200820021001481000021001692450101001902600147002913000056004385000025004945000024005195050764005436500032013076500031013396500044013706530025014146550024014397000026014639420021014899990017015109520154015271572119420141124114154.0090501s2009    xxkako fr     001 0 eng d  a2009016489  a9780273714200 (pbk. : alk. paper)  aDLCcDLCdDLCdEG-ScBUE00a658.827222bEDG1 aEdge, Jon93666810aDon't mess with the logo :bthe straight talker's bible of branding /cJon Edge & Andy Milligan.  aHarlow, United Kingdom :bFinancial Times / Prentice Hall,bPearson Education Limited,c2009e([Gosport, United Kingdom] :fColour Press Ltd.)  axiv, 217 p. :bforms, photographs, tables ;c22 cm.  aIncludes appendixes.  aIndex : p. 211-217.0 aWhy you need to be on the brandwagon-So what is a brand ?-What is brand strategy ?-The house that brand built : positioning and brand architecture-Apples, oranges, blackberries and other fruit : how to create a great brand identity-It's the experience, stupid ! -Too many opinions and not enough cheese sandwiches : a bit about research-Call in the lawyers-Bow ties, ponytails and lunch at the Ivy : how to manage your agencies-Standing up, standing out and standing on your competition : how to keep your brand fresh in the Noo Mejur digital age-How to measure brand performance-When to mess with your logo : drastic measures-The last lesson in brand building-Epilogue : all the top tips in one place (go here first if you can't be bothered to read the book) 0aBranding (Marketing)910059 0aBrand name products936669 0aAdvertisingxBrand name products936670  bBUSADMcNovember2014  vreading book9342321 aMilligan, Andy936671  2ddck658.827 EDG  c18668d18640  00102ddc40708BaccahaMAINbMAINc1STd2014-11-24epurchaseg148.00h20677l1o658.827 EDGp000037052r2025-07-15 00:00:00s2015-09-20v185.00yBB