01817cam a2200289 a 4500 15721194 20141124114154.0 090501s2009 xxkako fr 001 0 eng d 2009016489 9780273714200 (pbk. : alk. paper) DLC DLC DLC EG-ScBUE 658.827 22 EDG Edge, Jon 36668 Don't mess with the logo : the straight talker's bible of branding / Jon Edge & Andy Milligan. Harlow, United Kingdom : Financial Times / Prentice Hall, Pearson Education Limited, 2009 ([Gosport, United Kingdom] : Colour Press Ltd.) xiv, 217 p. : forms, photographs, tables ; 22 cm. Includes appendixes. Index : p. 211-217. Why you need to be on the brandwagon-So what is a brand ?-What is brand strategy ?-The house that brand built : positioning and brand architecture-Apples, oranges, blackberries and other fruit : how to create a great brand identity-It's the experience, stupid ! -Too many opinions and not enough cheese sandwiches : a bit about research-Call in the lawyers-Bow ties, ponytails and lunch at the Ivy : how to manage your agencies-Standing up, standing out and standing on your competition : how to keep your brand fresh in the Noo Mejur digital age-How to measure brand performance-When to mess with your logo : drastic measures-The last lesson in brand building-Epilogue : all the top tips in one place (go here first if you can't be bothered to read the book) Branding (Marketing) 10059 Brand name products 36669 Advertising Brand name products 36670 BUSADM November2014 reading book 34232 Milligan, Andy 36671 ddc 658.827 EDG 18668 18640 0 0 ddc 0 0 Baccah MAIN MAIN 1ST 2014-11-24 purchase 148.00 20677 1 658.827 EDG 000037052 2025-07-15 00:00:00 2015-09-20 185.00 BB